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3 Practical Tips On How To Compose A Realtor Bio When You Have No Direct Experience (yet)

August 25, 2010

I know you are thinking to yourself.  “How do I write a Realtor Bio if I don’t yet have experience??”   Don’t worry !  

A Realtor bio isn’t ONLY about your industry experience.

What entices clientele more than anything, is to know that you :

1) are familiar with the local market;

2) care about the client’s needs; and

3) will give them 100%.

You can fulfill each of these criteria even if you are brand new to the real estate business.   We can use each of the client concerns to build your professional bio.

1. Familiarize yourself with the local market.

Perhaps you don’t have decades of Real Estate experience in your community, but you LIVE there, right?  So, discuss what associations you have in your community.  List any groups, volunteer work, or networks you belong to.

Where an experienced realtor could write about their twenty years skilled as a real estate agent, a brand new realtor can testify:

Andy has resided in Mayberry for X years and absolutely loves it. He is familiar with all of the neighborhoods inside-out, and has the ability to assist you in selecting the best one for your family’s needs.

OR

As a lifelong resident of Mayberry, Andy can put his insider knowledge to work to find a special property in your neighborhood of choice.

By doing this, you are able to demonstrate that you are notably familiar with local market, and the client won’t worry how many years of experience you have.

2. Care about the client’s needs.

What does your client desire when they are purchasing or selling real estate? They want an agent who will help them meet their needs. These ‘needs’ might consist of understanding precisely what they have in mind by “cozy home”, having a specific type of business style, or using the most up-to-date marketing tools.

How would you articulate this in your realtor bio? You may perhaps state:

Andy also uses the newest Internet marketing tools to depict your property to the broadest possible range of qualified buyers.

3. Give them 100%.

Before writing your bio, keep in mind the bottom line for your clients is “Are you the perfect real estate agent for me?” This is often interpreted as “Do I like you?”

So don’t overlook the personal character traits that qualify you for the job. Clients who read your real estate bio will feel secure in knowing you are friendly, professional, diligent, enthusiastic and prepared.

Here’s one way to write this in your professional bio:

Why select Andy as your real estate agent? He genuinely listens to you and will work tirelessly on your behalf.

Believe me, it makes all the difference when trying to sell yourself to show who you are and why you are passionate about the topic.

A decade of experience and a wall of awards isn’t necessary in writing a successful real estate bio. Just show that you know the local market, understand the client’s needs, and are going to work hard for them. Then you’ll have a distinguished professional bio that will be a strong part of your marketing materials.

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