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The Importance of Staying in Touch

April 5, 2010

Submitted by Yvette M. Avila, Connect Realty Agent in San Antonio, TX

When I started out my real estate career five years ago, I landed a fabulous couple as clients. Little did they know, they were my first clients. They were a military family being relocated out of the country and I proudly listed their house. I sold their home quickly and they went on their way to start a new life in Turkey. Because I was a newbie in the real estate game, I hadn’t yet realized the importance of keeping in touch with clients and we—sigh—lost touch. This is the unfortunate ending to too many real estate deals, but this book had another chapter yet to be written!

The shores of Instanbul, Turkey

Fast forward five years… countless hours of work, priceless lessons learned, houses sold and houses bought… and I FINALLY decide to give into the Facebook phenomenon. Day ONE on Facebook and these very first clients of mine found me all the way from their current location in Italy and what do you know? They are moving back to the States and need to buy a house. Since my naïve-younger-agent self didn’t know the value of keeping in touch with her clients on her first deal, my clients had resorted to Facebook to get a hold of me. They were ready to come home and wanted to buy land back in Texas to build their dream retirement home. Last month, they closed (site unseen) on almost 5 acres of land and are planning to visit the site of their future home next month. Talk about the power of social media!

The Hill Country near San Antonio

Like the great Oscar Wilde said, “Nothing that is worth knowing can be taught.” You have to experience it. Let’s just say that I learned two things from this experience that will stick with me for the rest of my career.

1. Stay in touch with your clients!

2. Don’t underestimate the power of social media. It is not just a trend!

Yvette M. Avila is an agent in San Antonio, TX. She joined Connect Realty last year and is an active member of our growing community.

Contact Yvette:
Email: | Phone: 210.838.1327

3 Comments leave one →
  1. April 13, 2010 6:07 pm

    Great testimony to the true power of social media. Keep up the great work! 🙂


  2. Chris King permalink
    March 24, 2012 9:37 pm

    And… Yvette was a great agent! She asks the right questions and thinks of things you as the buyer may not be thinking of… and she always makes herself available. If I need an agent again, she is the only one I would call on. By the way, everything she says in the article is true… She was there when we needed her. She made our planning for post military retirement a cinch and would recommend Yvette to anyone!



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