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Realty Revival

May 18, 2010

A recent article in the San Diego Union Tribune talks about how the industry’s business model has developed a split personality after the down market, with some agents opening offices and others serving clients mainly online.

"Virtual Office"


The article features Connect Realty’s Burke Smith talking about the advantages of working for a virtual real estate company. In the virtual office approach, he says, agents work at home, in their cars, at Starbucks on their iPhones and Blackberrys, and only occasionally drop by the main office. Ninety percent of buyers and sellers start their search online and this model goes after where the majority of traffic is found. 

With less overhead, agents can count on keeping more of their commission than in traditional offices. Smith says: 

The team concept was created to help the team leader earn more compensation. I believe these ideas are now fostered by webinars and social networking, but also traditional networking, meeting with peers. 

Click here to view the “Realty Revival” article by Roger Showley

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