Skip to content

Tips on Delivering Unfavorable News

February 29, 2012


It is all over the news that the real estate market is improving. Things are getting better, so why isn’t my home selling? In today’s economy, in spite recent good news, the real estate market still has its challenges. Real estate agents must be prepared for these challenges, and sometimes this means giving a buyer or seller information they don’t want to hear. Breaking bad news to clients is difficult, yet sometimes unavoidable. Sometimes life throws a curve ball that we can’t dodge. Real estate agents must face them “head on” with confidence and composure.

Regular and continuous communication is the key for any successful relationship, including that of real estate agents and their clients. Always stay in touch with your clients. Update them regularly of weekly activities and stats like virtual tour hits, posted online advertisements, open houses, and marketing materials. This type of communication lets the client know that their real estate agent is committed, and this open communication and trust will help you if and when you have to deliver unfavorable news to a client.

Giving bad news is difficult, but hearing it is even harder. Imagine the situation from your client’s perspective and manage the situation properly. You don’t expect to hear bad news casually in front of other people and/or indirectly through voice-mail, email or texting. Pick up the phone and call your client, and/or set up a personal meeting with them to discuss the situation.

Delivering Bad News – 5 Tips for Real Estate Agents

Don’t Wait, Communicate: There is no justification for delaying bad news. Prepare a mental or written script to deliver the news with an analysis of the situation and a possible specific solution. Don’t beat around the bush; be direct and concise.

Don’t e-mail or voice-mail, Call: Bad news shouldn’t be delivered casually. Talk to them over the phone and offer to meet with them to discuss it in further detail if they prefer. Emailing, texting, or leaving a voice-mail may seem like the easy way out, but you will have no idea how your client received the information or if they understood what you were trying to communicate. This lack of understanding can expose you and your company to increased liability.

Don’t Blame, Accept Responsibility: Don’t shy away from your responsibility and don’t blame your client. As a real estate agent, the bad news you are giving to your client with reference to their real estate transaction is bad news for you too. Try using “us” and “our” instead of “I”, “mine” and “you” and “your” in your conversation with the client.

Don’t react, Empathize: Hearing bad news provokes emotions and it takes time to make sense of it, and finally to overcome it. Let your client express their emotions and frustrations. Don’t dismiss their emotions. Empathize with them, and show them you have an understanding of their situation.

Don’t be excited, be Calm: People tend to mirror your actions and behaviors. If you are calm, they tend to be calm. Try to stay calm and neutral when delivering bad news. Don’t react to your client’s frustration or anger. Listen more than you talk!

17 Comments leave one →
  1. John F permalink
    March 3, 2012 10:16 pm

    Very good, practical advise. I deal with this situation everyday.


  2. March 29, 2014 7:16 pm

    Wonderful site. Lots of helpful information here.

    I’m sending it to several pals ans additionally sharing in delicious.

    And certainly, thank you to your effort!


  3. April 22, 2014 10:32 pm

    Greast blog here! Also your website loads up very fast!
    What host are you using? Can I get your affiliate link to your host?

    I wish my web site loaded up as fast as yours lol


  4. April 24, 2014 7:14 pm

    May I simply just say what a comfort to find someone who
    truly knows what they are talking about on the web.
    You actually realize how to bring an issue to light and make it important.
    A lot more people ought to read this and understand
    this side of the story. It’s surprising you’re not more popular since you definitely possess the gift.


  5. May 2, 2014 2:33 am

    We stumbled over here coming from a different web page and thought
    I may as well check things out. I like what I see so
    now i’m following you. Look forward to exploring your web page yet again.


  6. May 6, 2014 4:26 am

    May I simply say what a relief to find an individual who genuinely understands what they’re
    talking about over the internet. You actually know how to bring an issue to light and make
    it important. More people ought to look at this and understand this side of the story.
    It’s surprising you’re not more popular given that you most certainly have
    the gift.


  7. May 11, 2014 2:09 am

    Hurrah! Finally I got a web site from where I know how to
    really take helpful information regarding my study and knowledge.


  8. May 15, 2014 4:11 am

    Thank you a bunch for sharing this with all people you
    really understand what you’re speaking about! Bookmarked.
    Kindly additionally consult with my website =). We can have a link alternate arrangement between


  9. May 17, 2014 9:21 pm

    Simply want to say your article is as surprising.
    The clearness in your post is simply spectacular and i can assume you’re an
    expert on this subject. Well with your permission allow me to grab your RSS feed to keep updated with forthcoming post.

    Thanks a million and please keep up the gratifying work.


  10. May 22, 2014 9:08 am

    What does this mean? It truly must be “heard” to be believed.


  11. May 28, 2014 12:52 am

    you are really a just right webmaster. The website loading pace is incredible.
    It kind of feels that you are doing any unique trick.
    Also, The contents are masterwork. you’ve done a great process on this topic!


  12. June 6, 2014 2:29 pm

    Please let me know if you’re looking for a author for your
    blog. You have some really good posts and I think I would be a good asset.
    If you ever want to take some of the load off, I’d love to write some content for your blog in exchange for a link back
    to mine. Please blast me an e-mail if interested.

    Many thanks!


  13. June 11, 2014 9:29 am

    I understand your idea, and I totally love your article.
    For what its really worth I will tell all my friends regarding it,
    quite resourceful.


  14. July 14, 2014 3:32 pm

    I’m really enjoying the design and layout of your
    blog. It’s a very easy on the eyes which makes it much more enjoyable for me to come here and visit more often. Did you hire out a designer to create your theme?

    Exceptional work!


  15. July 25, 2014 9:51 pm

    It was hard to find your website in google search results.

    I found it on 16 position, you should build some quality backlinks
    , it will help you to increase traffic. I know how to help
    you, just search in google – k2 seo tricks


  16. September 28, 2014 2:10 pm

    That is very interesting, You are a very professional blogger.
    I’ve joined your feed and look ahead to searching for more of your
    excellent post. Also, I’ve shared your website in my social networks


  17. May 18, 2015 8:31 pm

    Have you ever thought about creating an e-book or guest authoring on other
    sites? I have a blog based upon on the same topics you discuss and would love
    to have you share some stories/information. I know my subscribers would value your work.
    If you’re even remotely interested, feel free to shoot me an e mail.


Leave a Reply to panic away book Cancel reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: