Social Media Tips for Real Estate Agents
As a Connect Realty agent, it is important to understand the benefits of online marketing and the opportunities available from the internet. Social media is an immensely important aspect of real estate and enables you to stay connected with current and past clients, help gain potential clients, and portray an image of your brand 24/7.
Marketing and prospecting have similarities; however, there are also strong differences between the two. Marketing encompasses the actions involved in purchasing and selling products, while prospecting focuses on the work of narrowing down your probable and potential clientele or demographics. Social media was created to establish and maintain communication between individuals and groups, not just created to post a slogan or property information on a recent sale.
When creating a connection with someone in person, a bond must be made for them to want to use you as their real estate agent. This same association must be made when creating online (or virtual) relationships. Tailoring your site to showcase what you specialize in and your client demographics gives the client personal insight to you and your professionalism while simultaneously strengthening your online connection with the client.
Here are some effective tips and tools for making the most of social media:
Design a “Winning” Profile
- Create a suitable profile that is professional, informative, and clutter-free.
- Facebook has two main photos that are visible when you access a profile page: a header photo (called a “timeline” picture), and a main profile photo. It is important to keep these two images simple, friendly and coherent.
- Update your photo albums often! These images illustrate what you are selling and who you are – especially if you are posting your listings.
- Include a link to your individual website.
Strive for Balance
- Creating a Facebook account and failing to maintain it could result in lost client potential, poor image representation, and ineffective communication. Keep your site updated by posting pictures and information on listings and open houses.
- On the other hand, excessive posting, comments, and irrelevant content can serve as a nuisance to those who have already subscribed to you and could deter future “friends” and traffic.
- If you wouldn’t call, email or text something to a potential client in person, then don’t do it through Facebook either! Treat Facebook communication and interaction as you would a face to face conversation.
Modify and Format Your “Friends” List
- Narrow down your potential clients by creating a “list” you can easily keep up with.
- Navigate to https://www.facebook.com/bookmarks/lists and add your top 10-20 people to a “favorites” list to easily keep up with them.
- Check your “favorites” list often and make an attempt to connect by “liking” their content.
Pinterest is an excellent tool for creating the perfect “image” and representation of you and your style as a realtor. You know in real estate, you are not only selling a home, you are selling the location and the surrounding lifestyle as well. Pinterest delivers more link traffic than YouTube, Google+ and LinkedIn combined. Second to Facebook, Pinterest has become the main social media link available. It is a quick and easy way to generate countless traffic and referrals.
Highlight Your Location & Create Your Image
- Feature local dining establishments, shopping establishments, attractions, and unique aspects of your city/MLS. Example- “Houston: Features the Galleria Mall, which happens to be the largest mall in the Lone Star State! Everything really IS bigger in Texas”.
- Turn your listings and location into a “story”. Showcasing a home is one thing, but creating a board with the property and the surrounding location features really creates a package people will be drawn to.
- Adding local attractions, entertainment, and recreational activities will make you look like an “expert” in your area and will help attract more clients!
- Keep in mind that the recreation areas (such as parks, pedestrian trails and more) are the top sought after criteria for the majority of home buyers. If your listing has an enhanced sense of community and recreational amenities to offer such as playgrounds, community pools or lakes, then highlight those attributes!
Customize & Individualize
- Keep a current and professional profile picture up. Keep logos and brands visible and consistent with your other sites.
- Create a bio! Twitter enables you to type a few words as a biography, so this is an excellent way to pitch your slogan or main selling phrase.
Tweet Relevant Content
- Post your open house dates and locations.
- Link related news articles or statistics regarding your MLS or the market in general.
- Encourage feedback and seek to connect with your followers by posting “Question and Answer” type posts.
- Highlight local events and attractions in your area.
- Go ahead and brag a little! Post a write up about a success story of a satisfied client.
Quality, Not Quantity
- Search locally for friends/clients/connections. It is great to have a large number of followers, but remember you are aiming for real client potential, not just anyone and everyone.
Use the Apps!
- Twitter provides EasyTweets, TweetBacks and Twitterfeed to connect with your followers.
Remember: You can sync all of these sites together, so maintaining posts and content is a breeze. Social media outlets can seem overwhelming, but if you keep it simple by staying true to yourself, your goals, and stay CONNECTED, you will be successful.