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Tips for Writing Your Real Estate Biography

May 3, 2013

When your Real Estate Biography is properly written, it gives clients a warm feeling about your capabilities. Clients want to be assured of three main things: you know the local market, you can understand their needs, and you will work hard for them.  Listed below are a few critical elements to include in your biography that will draw potential clients to you.

  • Your Real Estate Biography should only be a few paragraphs and kept to one page or less.
  • Always write in the third person, refer to yourself by name, he, or she.
  • Make it brief-it’s not just about what you do, it’s who you work with.
  • Briefly mention where you were born, where you were raised, where you went to school, previous job experiences, and what they taught you/how they helped you excel in the real estate industry.
  • Include a sentence or two about your niche/niches as well as the type of clients you serve.
  • Briefly name the real estate organizations, clubs, or professional designations/associations to which you belong.  Spell them out; no one outside of the industry will know what they stand for.
  • Mention anything that will enhance your credibility (like published real estate articles or books).
  • Aside from experience, talk about your connection to the community.  How long have you lived there?  What hidden gems do you treasure?  What groups or networks are you involved in?  Let them know you live and work nearby, and can provide detailed answers to their many questions.  No matter what your experience level is, a client is more eased with a high level of knowledge about the community.
  • Understand what your clients need.  Specify the latest marketing tools that you use, or a particular business style that has helped past clients.  People will trust you more readily if they know you’re keeping their interests foremost in mind.
  • Don’t forget to mention the personal qualities that qualify you for the job.  For example, clients like to work with professional, pleasant, hard-working, enthusiastic, and organized real estate agents.   List personal and professional strengths as they pertain to your career in real estate.  If you’re great with computers or have access to exceptional technology tools, say so.
  • Remember, an impressive list of credentials doesn’t always matter to clients.  Ease their fears and worries by listing ways you can help solve their problems.  Let future clients feel confident in your ability to communicate clearly and with professionalism.
  • Make sure all of your contact information is included in the last paragraph of your biography.  This includes your name, company, address, phone number, fax number, email address, and website address.
  • Write, rewrite, and rewrite.  Then edit!  Eliminate extra words and use descriptive words.

Keep in mind, clients want to work with a professional who is attentive to detail, has great communication skills, is comfortable with technology, possesses an inside understanding of the market, and is goal-oriented.  These guidelines will help you compose a biography that will reassure them that you possess these qualities, and are the perfect person for the job.

One Comment leave one →
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